Reasons Why Perseverance Pays Off


I do my best to share milestones with you in hopes of encouraging you on your own journey. This particular blog post is about perseverance!

My catchphrase has officially been trademarked for t-shirts only! You literally have to be McDonald’s or Nike to have a catchphrase trademarked, but this is the next best thing if you ask me!

Nobody else in the United States is allowed to sell t-shirts containing the phrase, “Have faith, live purposefully, be a light!” HOW COOL IS THAT!?

Now, this isn’t going to stop anyone from using it elsewhere but BE NICE, PEOPLE. If that happens, just know you heard it here first (I have written proof).

I wanted to register my trademark because it’s important to me and I don’t want anybody stealing it.

To me, registering my trademark was my way of moving forward with my mission as a motivational speaker and blogger. I felt it was my way of publicly stating, “I believe in this mission and I’m going to devote my life to living it out and encouraging others to do the same.”

Simply put, I didn’t want to limit the possibilities or put God in a box (but more about that later).

If I’m serious about dreaming big with God, why would I not take the legal steps necessary to make those dreams come true?

I decided to register my trademark because I believe it is worth protecting; this dream is worth protecting.

This action has made the dream real and tangible and I AM REALLY EXCITED ABOUT IT!

The application process began in October. It takes at least 4 months to get approved and mine actually wasn’t even approved at first!!!!!

I was originally told my application had been DECLINED but I wasn’t going down without a fight. Rather than accepting that first answer and assuming there was nothing I could do, I did some research.

I wanted to know why it was declined and if there was another way to go about making this happen.

Jim Watkins stated, “A river cuts through rock, not because of its power, but because of its persistence.”

I’m not one to give up easily, nor am I one to let money go to waste (it costs money just to put your application in the pile!). Although I know we will not always see the results we hope for, I also know there is a difference between giving up and exhausting all other possibilities.

I wasn’t going to take “no” for an answer without having put forth the effort needed to ensure that was, indeed, the final answer. 

Sometimes, all we need is a little perseverance. 


A very kind man responded to my email and called me so he could explain everything (he’s a smart man).

As it turns out, the only reason my original trademark application wasn’t approved was because I had filed it under the wrong category (oops). The internet is hard, you guys, but IN MY DEFENSE, there are 19,275 categories to choose from so it’s impossible to know what you’re doing.

Especially when you’re basically having to figure it out on your own.

Growing up is so much fun……….

Thankfully, we got it figured out! A few more months went by (this is the World’s Longest Process), God taught me more about being patient, and then I FINALLY received a certificate in the mail stating…


Okay, okay, maybe those aren’t the EXACT words but that’s what it says in human terms.

But what if I hadn’t questioned it? What if I had accepted their answer as is rather than showing perseverance?

I would’ve missed out on a LOT…all because I accidentally registered my trademark in the wrong category!

Thankfully, I’m stubborn.

Why am I telling you this, you ask?

Because I don’t want you to give up easily either. Perseverance pays off. 

I want you to dream big with God and take the necessary steps to publicly declare your confidence in His ability to turn a situation in whatever direction He wants.

For some of you, those necessary steps may be simply speaking your dreams out loud and into existence rather than keeping them to yourself.

It could mean emailing someone who is currently doing what you hope to do one day and asking them, “Where do I start!?”

Perhaps it means applying for that job, writing that book, or taking that risk.

Life is short, refuse to go down without a fight. A little perseverance can make a big difference.

Take your dreams seriously. 

Don’t limit the possibilities by refusing to take the steps needed to make those dreams come true.

There will always be an element of risk involved and you will sometimes be told no. 

Make sure you’ve exhausted all possibilities before accepting “no” as the final answer.

Thank you to everyone who has purchased a super cute t-shirt! Your support and encouragement is appreciated and I could not do it without you! These shirts are always available if you’d like to buy one.

You can read about the purpose behind these t-shirts and my mission statement here.

Just don’t steal it! *wink, wink*

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  1. Lori at

    Great experience, Kristin! Perseverance is one of my hubby’s greatest gift, so I kinda hang on his coat-tails. He never gives up and encourages me to carry on…

    Wishing you joy with your God-sized dreaming, and doing!

    1. Kristin Koonce Post author

      Thank you so much, Mrs. Lori! You are so sweet! I sure do appreciate your encouragement! 😊

  2. Rosanna@ExtraordinaryEverydayMom

    Kristin, that is so very exciting! I’m very happy for you. Thanks for the reminder to have perseverance and not give up. My problem tends to be that I have far too many ideas and not enough time to figure out which ones to pursue. Be blessed!

    1. Kristin Koonce Post author

      Hahaha, I understand that completely! It’s hard knowing what’s most important and what needs to be taken care of first. Thanks for reading! ❤️

  3. Angela

    I came across your blog at just the right moment! My son has been trying to get into the army for over a year now, and he has faced one obstacle after another, but he refuses to give up. Just a few minutes ago he called me saying they now want to see yet another document from the past–a document that I threw away because I didn’t want to remember it and thought we could finally forget about it. But no. I said, “It’s not worth it. Just give up.” He said, “It’s worth it to me, Mom.” I hung up the phone and opened your blog. Right away, I wished I could take back the words I had just said to my son. I’ll keep fighting for him, and hopefully soon his perseverance will pay off.

    1. Kristin Koonce Post author

      Oh my goodness—I LOVE THIS SO MUCH. I’m so happy you found this post and hope everything works out on your end! I’m so proud of your son for working diligently for what he wants most! It’s never an easy process but it’s worth it in the end! 😊 Thank you so much for reading and sharing this!

  4. Kathryn Lang

    Thanks for sharing your story – you have given me so many ideas . . . and the courage to take the step to pursue them!

  5. Bonnie Lyn Smith

    That is the coolest! Congratulations!! I figure so much out myself as a small publisher, and I find it overwhelming at times, but it is so cool to learn as we go! Great post!

    1. Kristin Koonce Post author

      Thank you so much!! It is definitely overwhelming at times but there is a sense of satisfaction to be felt in figuring things out on your own!! Thanks for reading and commenting!!


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