How to Tell if It’s Time to Lower Your Price (Without Undervaluing Your Home)

Tips for Sellers

Dec 1

Selling a home in East Texas can be emotional. You’ve invested time, energy, and love into your property, and the thought of lowering your price can feel like admitting defeat. But here’s the truth: strategic pricing is one of the most powerful tools you have as a seller, especially in Longview, White Oak, Kilgore, Hallsville, Carthage, and surrounding East Texas communities.

I’m Kristin Koonce, your go-to East Texas listing agent, and I help homeowners navigate these decisions with confidence. Whether you’re preparing to list in 2026, considering a relaunch, or just curious about your home’s market value, here’s how to know if it’s time to adjust your price without undervaluing your home.

1. Watch Days on Market Carefully

One of the clearest signs it might be time to lower your price is the number of days your home has been active without serious offers. In East Texas, buyers expect homes to move efficiently, the sweet spot is usually 30–60 days for most listings in the current market.

If your home has been sitting longer, it doesn’t mean something is wrong with your property. It means it might not be priced where buyers are looking.

Pro tip: Long listings often send the wrong message. Buyers may think something is “off” even if your home is perfect. Adjusting the price strategically can renew interest and create urgency.

2. Compare Your Home to Current Market Activity

It’s not enough to look at what similar homes sold for last year. You need a real-time comparison:

active listings nearby
pending contracts in your neighborhood
recent sold properties in the appropriate school district or area

I use a comparative market analysis (CMA) to determine whether your home is priced competitively. This is especially critical for homes in East Texas with land, acreage, or unique features — buyers are evaluating not just square footage, but lifestyle, acreage, and special amenities like barns or ponds.

3. Listen to Buyer Feedback

Every showing provides valuable insight. Buyers don’t usually volunteer the exact reason they didn’t make an offer, but patterns emerge:

“It’s beautiful, but just a little out of our budget.”
“We love it, but we’re seeing lower-priced options nearby.”

Hearing this feedback consistently can indicate that your price needs to be repositioned. As your listing agent, I help interpret feedback objectively and turn it into actionable steps. Sometimes a slight price adjustment is all it takes to reignite interest.

4. Track Online Engagement

Did you know that most East Texas buyers start online? If your home isn’t getting clicks, saves, or inquiries on Zillow, Realtor.com, and social media platforms, pricing might be a factor.

High-quality photos and compelling listing descriptions help, but even the best marketing won’t overcome a price point that feels out of reach. I monitor these analytics closely for every listing to see where interest drops and when adjustments are needed.

5. Watch for Appraisal Concerns

Even if buyers make an offer, appraisals can reveal whether your price aligns with market reality. If your home is consistently coming in above appraised value, it may be time to adjust—not to sell for less than your home is worth, but to make it market-competitive and avoid complications in the contract process.

6. Understand Market Shifts

East Texas real estate is dynamic. Interest rates, buyer demand, and local inventory all affect pricing strategy. What worked last year might not work today. For example, homes in Carthage or Gladewater with acreage often sell differently than in-town Longview homes.

As your listing agent, I use hyper-local market data to ensure your price aligns with what buyers are currently willing to pay — which can prevent unnecessary days on market and maximize your net proceeds.

7. Strategically Lowering Price Can Spark Offers

Here’s the secret: lowering your price strategically doesn’t mean undervaluing your home. It’s about finding the sweet spot where:

Your home attracts more buyers
Competition becomes favorable
Offers come in faster, often with multiple buyers competing

Many of my East Texas sellers have successfully repositioned their listings — and what looked like a “price drop” ended up resulting in multiple offers and even higher final sales prices.

8. Partner With a Listing Agent Who Knows the Market

Price adjustments are as much art as science. A good East Texas listing agent:

Understands buyer psychology
Reads real-time market trends
Creates a strategy that maximizes visibility

That’s what I do for every client across Longview, White Oak, Kilgore, Hallsville, Carthage, Henderson, and surrounding East Texas. We don’t guess — we analyze and position your home to sell confidently.

Lowering your price doesn’t have to be scary — it’s a strategic move to attract the right buyers at the right time. For homeowners thinking about selling in 2026, this approach can make all the difference between a listing that lingers and a home that’s sold quickly and successfully.

As your go-to East Texas listing agent, I’ll guide you through every decision (from pricing strategy to marketing, showings, and negotiation) so you feel confident every step of the way.

Let’s schedule a free, no-obligation consultation. Together, we’ll ensure your East Texas home hits the market at the right price and the right time!

CLICK HERE TO GET A FREE HOME VALUE REPORT.

I don’t just list properties…I SELL THEM! #getlistinwithkristin

Kristin Koonce, REALTOR®
(903)241-2608
kristinkoonce@gmail.com
www.kristinkoonce.com
BOLD Real Estate Group, Suzanne Smith, Broker/Owner

Tips for Sellers

Kristin Koonce, REALTOR®

Let’s make your listing FAMOUS!

My name is Kristin Koonce, and I’m a one-of-a-kind East Texas listing agent with BOLD Real Estate Group, proudly serving Longview, White Oak, Hallsville, Tyler, and surrounding East Texas communities. I specialize in helping homeowners and land owners see the value and potential in what they already own—and using creativity, strategy, and heart to bring that vision to life.

I’m not your average real estate agent. I stepped into this business boldly because I believe real estate should be done differently—with integrity, intention, and a genuine love for people. I focus on building long-term relationships, staying connected long after the sale, and empowering my clients to make smart, confident financial decisions about their homes and land across East Texas.

My business is built on one simple philosophy—love people well. Every client matters. Every story matters. When you work with me, you’ll never feel like just another transaction. I treat each client as if they were my only one—because trust is earned, and results should follow. My goal is for clients to walk away saying:

“Working with Kristin is better than trying to do this alone.”

I’m known for being creative, proactive, strategic, and detail-oriented. I think ahead, solve problems quickly, communicate clearly, and handle the behind-the-scenes work others avoid. I operate with kindness, professionalism, punctuality, and grace, collaborating seamlessly with agents, lenders, inspectors, appraisers, and title companies to ensure smooth transactions.

If you’re looking for a trusted listing agent in White Oak, Longview, Hallsville, or anywhere in East Texas, I’m here to help. I’m an active member of the Longview MLS, Tyler MLS, and MetroTex, and I specialize in selling residential land, acreage, inherited properties, fixer-uppers, and family homes.

Whether your property is full of memories, potential, or possibilities—I can help you sell it with confidence and care.

I don’t just list properties…I SELL THEM! #getlistinwithkristin

https://www.kristinkoonce.com