Should You Take Your Home Off the Market or Try Again?

Tips for Sellers

Dec 1

Written By Kristin Koonce Burroughs, REALTOR®

Selling your home in East Texas can be a rollercoaster. If your listing hasn’t attracted the right buyers, you might be wondering…should you take it off the market or give it another shot?

I’m Kristin Koonce, your go-to East Texas listing agent, and I help homeowners across Longview, White Oak, Kilgore, Hallsville, Carthage, Gladewater, Henderson, Tatum, and surrounding areas make these decisions with confidence. Whether you’re planning to sell in 2026 or simply exploring your options, here’s a guide to help you decide the best path forward.

1. Why Homes Get Stuck on the Market

Before making any decisions, it’s important to understand why a listing isn’t performing. Common reasons in East Texas include:

Overpricing: buyers scroll past homes priced too high for the market
Limited exposure: MLS-only listings without social media or targeted marketing reach fewer buyers
Presentation issues: poor photography, cluttered rooms, or lack of staging
Market shifts: local demand, interest rates, or seasonal trends can impact showings

Identifying the root cause is essential before deciding whether to pause your listing or relaunch with a new strategy.

2. Taking Your Home Off the Market

Sometimes a short break can be beneficial:

Time to reassess: allows you to gather feedback, fix repairs, or update your home
Reduce stale perception: homes that linger can develop a “stale” reputation among buyers
Strategic relaunch planning: gives your agent time to develop a new marketing strategy

IMPORANT: Simply taking it off the market without addressing underlying issues may delay a sale further. The goal should always be to come back stronger.

3. Relaunching Your Home

If you’re considering trying again, a relaunch can breathe new life into a listing and it often works better than waiting for buyers to “come around.”

Key steps for a successful relaunch:

Aadjust pricing strategically using comparative market analysis
Update visuals: professional photography, video tours, and drone shots for land or unique properties
Refresh marketing copy with a lifestyle-focused approach
Stage the home to make it feel move-in ready
Target your audience across social media, email campaigns, and local agent networks

As your East Texas listing agent, I coordinate every detail to make sure your home shines the second time around!

4. When a Relaunch Makes the Most Sense

A relaunch is ideal if:

Your home is beautiful but overlooked
Marketing and presentation were weak the first time
Pricing needs a strategic adjustment
You want to maximize your sales price in 2026

Many sellers I work with find that a fresh approach attracts more buyers, increases showings, and sometimes even generates multiple offers in a short period.

5. Working With the Right Listing Agent

The decision to take your home off the market or relaunch isn’t just about timing. It’s about strategy. The right agent will:

analyze why your listing hasn’t sold
develop a custom relaunch plan
market your property to the right buyers (including high-dollar investors when applicable)
handle negotiations to get top dollar

As your go-to East Texas listing agent, I specialize in turning challenging listings into success stories whether you’re in Longview, White Oak, Kilgore, Hallsville, Carthage, Gladewater, Henderson, Tatum, or surrounding areas.

Final Thoughts

Taking a listing off the market isn’t a failure and trying again doesn’t mean you did something wrong. With the right strategy, pricing, and marketing, your East Texas home can attract the right buyers, even if it struggled before. If you’re thinking about selling in 2026 or want to explore your options, let’s talk. I’ll help you decide whether to pause, adjust, or relaunch and then create a custom plan that positions your home for success.

CLICK HERE TO GET A FREE HOME VALUE REPORT.

I don’t just list properties…I SELL THEM! #getlistinwithkristin

Kristin Koonce, REALTOR®
(903)241-2608
kristinkoonce@gmail.com
www.kristinkoonce.com
BOLD Real Estate Group, Suzanne Smith, Broker/Owner

Tips for Sellers

Kristin Koonce Burroughs, REALTOR®

My name is Kristin Koonce Burroughs and I’m a REALTOR® in East Texas for BOLD Real Estate Group.

For starters, I’m not your average real estate agent! I jumped into this business boldly four (4) years ago because I want to make a difference. I want to do what other realtors aren’t doing.

My entire business is built around loving people well. That’s my business philosophy and that’s what I’m all about! I want others to be so delighted with my services, they can’t help but tell their friends about their experience with me. I want my clients to say, “Working with Kristin is better than trying to do this alone.”

In regards to my work ethic, I’m a morning person and I get the majority of my work done before most people’s alarms go off. I’m creative, proactive, a go-getter, self-disciplined, and self-motivated with an appetite to grow and be better than I was yesterday. I’m a problem solver who is strategic and thinks outside of the box. I have a lot of energy, talk fast, work quickly, and don’t drag my feet. I care a great deal about offering integrity, kindness, grace, and punctuality to the clients, agents, lenders, inspectors, appraisers, and title companies I interact with. I treat every client as if they were my only client because that matters to me. Folks can tell when a realtor is too busy or inattentive.

I’m not in it for the money, but I will absolutely earn my paycheck. Realtors are the most expensive part of a real estate transaction. If someone is going to trust me with the biggest financial decision they will ever make, then you can bet your bottom dollar I’m going to make sure they get their money’s worth. I’m going the extra mile. It’s who I am. I put my all into everything I do.

So, if you’re looking for a real estate agent in East Texas who can help you list property or buy property, let’s chat. You won’t regret it.

https://www.kristinkoonce.com